In 2018, I helped the team at Iris securing the Pizza Hut Delivery account. In particular I conducted research, moderating focus groups to test creative territories and providing further insights for channel specific briefs.

My main contributions was to suggest we ordered pizza with participants, and film their reactions. As a result, we got several pieces of footage that demonstrated how ordering pizza for people isn’t just about feeding them, it’s also about delivering pure happiness. The creative platform ‘Now That’s Delivering’, which captures this tension, is still in use.

Creative: Lou Bougue, Rupert Thornborough / Agency: Iris